Viral ad campaign: Lucidchart Explains the Internet

The challenge: Lucidchart launched a wildly successful organic ad campaign. These ads had no spend behind them or CTAs. When I joined the team, they wanted to break their record for the previous amount of video views in one year (130 million).

The solution: I wrote 20 scripts in 2019, scavenging strange corners of the internet for animal memes. I was the copywriter, director, animator, and editor on all of them.

The result: We broke the record—162 million video views.