This landing page needed to drive conversions (in this case, demo requests) and highlight the free and paid tier of Entrata Layered Intelligence (ELI). I worked closely with the Art Director on the flow of the page and how we could use color and layout to emphasize the most important selling points.

See the hero + some other cool sections below. Check out the whole page here.

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A brand-new brand & brand voice

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Same old event, new landing page