Video ad campaign: The Lucid Visual Collaboration Suite

The challenge: Lucid had never advertised its parent brand. They wanted video ads that 1) got Lucid’s name out there and 2) defined what kind of products they offer (visual collaboration). I collaborated with product marketing and sales teams to identify the top three customer problems we could highlight and address in these ads.

The solution: Because “visual collaboration” is a little nebulous, I wrote scripts that demonstrated what it is and how it works in three common customer scenarios.