Integrated ad campaign: Legendary hybrid teams

The challenge: Lucid wanted to do an integrated campaign. Think emails, e-books, direct mail, landing pages, gated content, etc., all under the umbrella of one campaign theme. The art director and I were asked to come up with a theme that focused on hybrid teams and business agility.

The solution: Hybrid work and business agility are extremely common marketing buzzwords, so we had to figure out how to break through the noise. We tied hybrid work with mythical hybrid creatures, like a pegasus or hippogriff. The tagline: “Don’t just be hybrid. Be legendary.”

The result: These ads shattered the company’s previous benchmarks. Cost per lead was 80% lower compared to all of Lucid’s previous campaigns combined.

Landing page